IV Hydration Therapy Branding

Optimized health & wellness

IV Hydration therapy first gained popularity as a quick hangover cure, with additives and vitamins to reduce nausea, speed up recovery, and rehydrate after a night out. The therapy is quickly growing to appeal for other applications: athletic performance, overall health and wellness, anti-aging, and many other reasons to leverage the rapid delivery method for vitamins and medication.

Rebound IV balances the clinical expertise of physicians with a fun luxury feel of medical spas to create a holistic health experience.

As lead designer on the project, I worked with a strategist and copywriters to deliver the logo, brand aesthetic, site design and print assets.

 
 

Rebound

 
 
 
 Monoline, rounded type represents a fun, but professional and clean brand, balancing the attitude of clinical services with a more spa-like, luxury service.

Typography
Monoline, rounded type expresses a fun, but professional attitude, balancing the credibility of clinical operations with a luxury service.

 
 
 The IV bag and IV tube are the most recognizable visual in the IV Therapy industry.

The IV bag
Through 83bar's marketing experience with previous clients, IV bags and fluid were by far the most recognizable visual in the IV therapy industry.

 
 
 Decorative Swash in the "R" creates a droplet graphic in the negative space. IV Therapy is often to 'rehydrate' and are also referred to as IV "Drips."

Droplet
Decorative swash in the "R" creates a droplet graphic in the negative space. IV therapy is often to as 'hydration therapy' and is also referred to as an IV "Drip."

 
 

Palette

 
 
 

Major Promotions

 
 Free trial to reduce entry barriers

Free trial to reduce entry barriers

 
 Volume or group discount

Volume or group discount

 
 Monthly membership

Monthly membership

 
 

site design