IV Hydration Therapy Branding
Optimized health & wellness
IV Hydration therapy first gained popularity as a quick hangover cure, with additives and vitamins to reduce nausea, speed up recovery, and rehydrate after a night out. The therapy is quickly growing to appeal for other applications: athletic performance, overall health and wellness, anti-aging, and many other reasons to leverage the rapid delivery method for vitamins and medication.
Rebound IV balances the clinical expertise of physicians with a fun luxury feel of medical spas to create a holistic health experience.
As lead designer on the project, I worked with a strategist and copywriters to deliver the logo, brand aesthetic, site design and print assets.
Monoline, rounded type expresses a fun, but professional attitude, balancing the credibility of clinical operations with a luxury service.
The IV bag
Through 83bar's marketing experience with previous clients, IV bags and fluid were by far the most recognizable visual in the IV therapy industry.
Decorative swash in the "R" creates a droplet graphic in the negative space. IV therapy is often to as 'hydration therapy' and is also referred to as an IV "Drip."