CARROT rewards users for being healthy.

The app uses steps and other health data collected by mobile devices as points towards earning promotions. We partnered with local merchants in the Detroit area and companies and health insurance groups seeking to improve the health of their constituents. Our goal was to boost foot traffic to local businesses and improve the health of our community.

Role: Lead designer

 
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User Profiles

The Minimalist
This user wants to get to connect with their city and local places and actively seeks new things. They enjoy getting notifications and making spontaneous decisions and use CARROT as a tool to divert their attention to places they would otherwise not seek out. They aren't motivated so much by fitness or saving money (although it's always a perk!), and use CARROT only casually for the passbook/RFID deal proximity features. For this user, we've made sure to develop CARROT to function without the app, but only as a lightweight Passbook pass.

The Fitness Fiend

This user is constantly seeking ways to reinforce good habits. Whether they're actively trying to lose weight or maintaining and healthy balance, CARROT works to track and reward healthy activity. This user finds satisfaction in seeking daily progress and quantifying their activity into clear goals. This user might choose to walk or bike instead of drive and is likely to be motivated to visit a storefront based on their proximity.

The Coupon Clipper

This user is always looking for a discount, actively collecting and calculating savings when possible. For this user, walking and climbing stairs are like free points, accumulating through existing everyday tasks. Activity is driven by clear goals and deals that are achievable within reasonable time frames before a user loses interest. This user will plan a trip based on deals available, rather than being enticed by a storefront.

 

The App

Although the deals can be displayed on Passbook and without the use of the app, point redemption and premium deals required a more complex interface. The app enables users to plan trips and choose deals before getting to storefronts.
 

 The home screen displays merchants and deals based on proximity in a map or list view.

The home screen displays merchants and deals based on proximity in a map or list view.

 Merchants display a featured deal, but have the option of up to 4 promotions that can be offered.

Merchants display a featured deal, but have the option of up to 4 promotions that can be offered.

 The menu is both tabbed or accessible through a side bar. "Special" is a placeholder for events, such as the Michigan State Fair and other temporary events.  Merchants toggle between a user view and a managing view for their storefront.

The menu is both tabbed or accessible through a side bar. "Special" is a placeholder for events, such as the Michigan State Fair and other temporary events.

Merchants toggle between a user view and a managing view for their storefront.

 

Storefronts

A merchant's storefront displays their featured deal and an overview of hours, directions, and accessibility information.

Additional promotions are displayed and shown in card form below the merchant information.

 

REWARDS

Rewards such as gift cards can be redeemed by email or shipped to a user.

 

Fitness

Tracking average and best day fitness points are geared toward our Fitness Fiend user type and create comparative values between users for organizations setting specific goals or competitions.

 
 
 

Merchant Requests

User requests for merchants help us identify ideal merchants that can benefit from integrating CARROT into their point of sales systems. The request system also opens up a method to get feedback on the CARROT app and better meet the needs of our users.

 

For Merchants

A large hurdle initially for the app was to convince small and large business owners to adopt the redemption process and place stations near checkout for users to redeem their points. At the time, ipads and smart devices were just beginning to be regularly accepted as point of sale systems for retailers. We developed a smart device rental system modeled from these payment systems and built out a user facing scanner as well as a checkout interface for Employee and Owner user types with varying level of access.

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Apple Watch interface

 

Print & Advertising

Tabletop trifolds, postcard mailers, and coasters were printed to promote the app for potential users in retail settings.

Half sheet fliers, business cards, and email reports were designed to pitch the program for local business owners.

Printed materials for CARROT merchants and marketing